This is our second year working with the Macy’s team on their infamous 34th Street holiday windows, located at their flagship location in Manhattan. This year featured a collaboration with Toys R Us with windows featuring characters from Barbie, Bluey, Lego, and Mattel. Shop Cat provided the Macy’s team with art direction for each window, fabricated all of the props, styled all of the toys, and installed each window for the Macy’s team.

With 6 windows to work with, two featured interactive animated games for bypassers to be able to interact with as they walked by.

Each of the 4 windows featuring main brands featured animations as well, from spinning trees featuring all of the toys offered to jack in the box gifts that reveal a character from the brand.

• Art Direction, Conceptual Direction & Renderings

• Vinyl Plotting + Installation

• CNC Routing

• Animatronics

• Electrical + Lighting