Macy’s Flower Show | 2024

Floral maximalism was the mood evoked by our 3rd Flower Show presentation for Macy’s Herald Square. Inspired by the spring season we designed and produced six windows, two of which featured enormous floral thrones covered in blooms and berries while others showcased an animated butterfly made of stained glass, a rotating, butterfly covered,  mirrored daisy, and blown up trumpet flowers attended by animated hummingbirds. Dozens of hand made, hand painted, acrylic flowers were also interspersed into these scenes.

Our team collaborated with a team of florists, Earth Gardens NYC, for all of these presentations; who provided all the flora that paired with our props to make these windows come to life.

  • Art Direction, Conceptual Direction & Renderings

  • Vinyl Plotting + Installation

  • CNC Routing

  • Animatronics

  • Woodworking + Carpentry

  • Painting + Finishing

  • Installation + Strike Management

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